I was pulling thru the drive thru at Jack n' The Box the other day when I looked up to find this HUGE picture of Jack staring down at me. It was a little frightening. As I sat there and tried to stare him down I wondered ... who is the man behind the huge bobblehead known as Jack?

I think this could be the next big marketing mystery. It could be as big as who killed JR or the controversy over whether or not the Trix Rabbit was ever going to get the cereal. I have been fixated on that for decades! Why can't the Rabbit have the cereal?!

It was days later while watching Comedy Central that it hit me like a ton of bricks! It was right in front of my face the whole time. All the clues pointed in different directions and made it really hard to tell who it was! Just about all tv mysteries use this tactic of misdirection. The innocuous secondary character that is introduced and then forgotten! I know who Jack is. Its Stephen Colbert. It couldn't be more obvious.